Hewlett Packard Enterprise
Uplifting the Conversation
Hewlett Packard is iconic. It started in a garage in Silicon Valley just as many of its rivals have —only decades earlier. When the company decided to split in two it needed to create a brand and an experience as iconic and innovative as the one started 50 years earlier. They also had a little under a year to do it. HPE.com is unique compared to HP.com because of the way customers use it. Unlike the original, there is no focus on e-commerce. Millions of visitors looking for laptops for their family changed to thousands of visitors looking find information that will influence a sales cycle that could be years instead of days or hundreds of millions of dollars instead of hundreds of dollars. By understanding the unique needs of expected users and the aspirational users we created an experience that respected the task at hand but also elevated the conversation wherever possible.