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GE Power Generation

Innovation from Legacy

GE Power Generation Services wanted to bring together a diverse portal offering. Legacy applications were still vital to their user base but migrating them to new innovation services was the only way to ensure growth and long term success. Creating a naming strategy for their portal applications was key to not only satisfying the needs of their current user base but facilitating further adoption. 

  • By outlining the key inputs we had the ability to judge naming ideas against key business needs.

  • Breaking down naming options to clear repeatable strategies allowed GE to simply govern application growth with a focus on the needs of the users.

  • Creating a matrix of application functionality allowed the GE to better understand their offering and subsequently convey that offering to users.